From farm to table – sourcing authentically African produce

At African Basket, we understand the importance of adding organic produce to your dietary needs. This is why we pride ourselves in going directly to the source for the best authentic African foods.

Thanks to our retail group, Shingai Group, we are pleased to shine the spotlight on our partnership initiatives that bring The Taste Of Home closer to you around Mzansi. Shingai Group's commitment to meaningful partnerships, community building, and sustainability has led to the creation of initiatives that are making a real difference in various communities from Malawi, Zambia, Zimbabwe, Swaziland to Nigeria - we are partnering with local farmers and producers within our African communities.

By empowering these farmers and producers to showcase their incredible products through our stores, we are levelling the playing field. Allowing more players to enter retail spaces they are often overlooked for, from the freshly harvested sweet potatoes and peanuts to the delicately dried vegetables like Mufushwa, and exotic fruits like Mazhanje, Snot Apples and Baobab Fruit - we are committed to bringing the finest quality to the market. This newfound opportunity not only transforms their lives, giving them a chance to showcase their talents and earn a sustainable income but helps to promote the budding micro-economies within our communities to become more self-sufficient.

Organic foods have long been known for their health benefits and our focus on sourcing authentic African products reflects our dedication to the well-being of our customers. By choosing these natural, chemical-free options, they not only receive nutritious choices but also contribute to the overall health of our community.

Throughout this journey, African Basket has remained closely rooted in the Taste Of Home. It celebrates our traditional African cuisine and recipes passed down through generations, but most importantly the spirit of community. By embracing these culinary traditions, we are creating a borderless world one bite at a time.

African Basket, a division of Shingai Group, invites all prospective suppliers and business partners to join our network. Connect with us here: